ACS: Green Chemistry Video Series
Contracted by the American Chemical Society to produce a three-part video series for their Green Chemistry Sustainability Campaign, spotlighting scientists whose work is advancing a more sustainable future for chemistry. This is part of an ongoing relationship with ACS that spans multiple projects and continues today.
The goal was to take raw conference interviews and shape them into compelling, audience-ready stories that could live across ACS's owned social platforms and beyond.
Challenge
Each scientist brought a different angle to sustainability — making it critical to develop a distinct editorial voice and narrative approach for each video rather than treating them as interchangeable. The campaign also needed to perform across platforms, from long-form YouTube to short-form social.
What I did
Wrote and produced all three videos, developing individual narrative angles for each subject: an environmental lens for Dr. Carla Ng, a legacy and origin story for John Warner (a founder of the green chemistry movement), and a mentorship and mechanochemistry angle for Dr. Isaiah Speight (forthcoming). For Carla and John's videos, I worked from raw conference interview footage, scripting and storyboarding each story and providing post-production supervision and thumbnail design. For Isaiah's video, I handled the full production from the ground up — coordinating the shoot, filming on location, writing the script, and editing the final piece.
In a separate but ongoing collaboration, I have contributed to ACS's Program-in-a-Box for three consecutive years — an annual turnkey event package distributed to undergraduate chemistry chapters nationwide. My contributions include writing trivia questions with subject matter experts and producing video content presented during the livestream event.
Impact
The campaign generated 52k impressions and 2k engagements across ACS's owned social channels between November 2025 and January 2026, with 110k influencer video views and 5k influencer post engagements. A YouTube Short clipped from the Carla Ng interview surpassed 1,000 views in its first day — outperforming the original long-form video — with 43% of views coming from new audiences and 61% from outside the United States.
Deliverables
Two videos published to date, with a third (Dr. Isaiah Speight) in post-production. Videos distributed across ACS's Instagram, LinkedIn, Facebook, and YouTube channels.