010 Show Notes
In this conversation, Reyhaneh and Stephanie discuss the importance of authenticity and self-awareness for personal and branded science content. We emphasize the need to recognize and embrace one's true values rather than projecting a false image.
The discussion highlights how individuals can leverage their unique traits, such as humor and vulnerability, to create a genuine connection with others. And how the rules change when you're representing a large science organization.
Studies mentioned:
Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review https://www.jmir.org/2020/7/e17296/
Constructing and influencing perceived authenticity in science communication: Experimenting with narrative https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0226711 Link in Bio Substack: https://www.milkkarten.net/